“Pororoca” is a tidal current flowing backwards through the Amazon River.
It is a phenomenon occurring at the time of the spring tide of twice a month, especially in the March during the rainy season, it rushes over the mouth of the Amazon River as a wave of about 5 m high.
This big wave swallows the flow of the river, flows backward at a speed of 65 km / h, and it reaches to the inside of 800 km. (reference from Wikipedia)
The reason why I named “Pororoca” to my company name is,
firstly I was interested in Amazon River.
Secondly it is because the tidal current also flows backwards in Iriomote island like Amazon River. ( althought it is not as big as Amazon River’s tidal current. ).
Then last reason is, because the time of company establishment was just after the Lehman shock,
I think that I will try hard to face up against such a bad flow like such a global recession.
OK! that is the reason why I named “POROROCA”, Please come to Iriomote island and Visit Us!